04.18.11

Why People Use Twitter

Twitter MarketingUpdating status = self-promotion?

What drives people to tweet?

According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends.

In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research.

Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status.

Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes.

The average Twitter user interacted primarily with friends and family

The next most popular tweeters were celebrities, bloggers, TV shows, co-workers, brands and journalists.

More women interacted with friends, family and celebrities than men, but men were more likely to follow bloggers.

Older users trailed younger ones in interaction with every Twitter user type except journalists and brands.

Who can Twitter users blame for their addiction? One-half of tweeters said a friend or family member introduced them to the site and 33% were hooked by a co-worker.


For more information on online marketing, contact Tom Casale or Bill Kamper at info@simplifiedsolutions.biz or call 312-886-7669.

This article was posted on e-marketer.

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03.24.11

SMS Text Marketing Goes Mainstream

This year we’ll see continued explosive growth in sms marketing. Like email was to communication a decade ago, texting (personal and promotional) is quickly becoming the primary tool for fast business communication. Its impact is already undeniable:

  • In 2011 the volume of mobile text messages exceeded the number of phone calls made for the first time ever.
  • More than 1.8 trillion sms messages were sent in 2010. That’s nearly double the amount of texts sent in 2008.
  • 94% of text messages are opened in 9 minutes or less with a 15% average response rate.
  • 82% of people aged 18-49 use text messaging.
  • 33% of people change their emails annually; only 5% change their cell phone number each year.
  • More than a third of respondents in 2010 said they prefer text marketing over direct mail, radio and TV ads.

The world of mobile is finally being accepted into the mainstream and businesses are noticing. Coupons, alerts and infoblurbs are all received with a chirp on a cell phone instead of opening an email at your desk. As users get more accustomed to this stream the opportunities for business abound. Sure, email marketing must remain a staple of your marketing budget but sms marketing must earn a piece of the pie as well.

Getting started is easy. For as little as $.05 / message you can run advanced opt-in campaigns with tracking coupons that connect directly to websites for redemption, send videos and run contests. Not to mention the power of appointment reminders, voting and keyword branding. For less than that we like sms messaging simply for getting a basic info alert into somebody’s hand for something as simple as a kids baseball game cancellation or updates from your local school.

Think of SMS messaging when you need quick activation and response without graphic branding. On the other hand think of email marketing as the supportive and long-term branding vehicle. The tow together create a great 1-2 messaging punch for any business or organization.


To learn more about our very own SMS management system contact Tom Casale or Bill Kamper at info@simplifiedsolutions.biz or call 312-886-7669.

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