07.26.12

Why Outsourcing Paid Search Marketing Campaigns Makes Sense

Google Adwords Certified Partner

Simplified Solutions is a certified Google Adwords Partner.

How are you getting your leads, letting your specific audience know about your services or products or staying on top of your competition?

Are you investing in paid search marketing?  If not, you should.   Don’t think you have to do it on your own.  With the rapidly evolving changes in online marketing strategies and tactics, creating the optimal paid search campaign should be left to the experts.  Engaging a PPC management agency can significantly impact on how your campaign performs and ultimately affects your business’ bottom line.

Think about these undeniable reasons why you should be outsourcing your PPC search:

  • Productiveness- Search management is a time-intensive activity.  Is this what you want you or your staff spending their days doing? Outsourcing to an agency allows you to do what you do best-focusing on your business’ big picture. An online marketing agency knows how to manage the details of maintaining your PPC budget, crafting ad copy, keyword research and the many other factors involved to optimize your online advertising successes.
  • Speed to Market- Most agencies have an arsenal of big-gun technical resources available to them, letting them implement the most strategic campaigns, quickly.  Through leveraging bid management tools, the competitive landscape and the ability to make the impactful changes at a moment’s notice, your online marketing efforts are that much more effective and robust.
  • You are the expert at your job, let the PPC gurus ply their expertise- Paid search, when done well is more than bidding on keywords.  By outsourcing to a team dedicated to understanding and implementing geo-targeting, remarketing, quality score, device segmentation, ad builds and more. Do you really want to try and do this in-house?  Consider the time and financial resources of keeping up-to-date on the most recent trends and analytics associated with paid search.

    Google Search Result

    Paid Search can put your company at the top of a search engine.

  • Results- Letting a firm specialized in paid search create a customized campaign based on your marketing goals will yield positive numbers.  Investing your dollars into a purposeful and customized digital advertising strategy can catapult your online initiatives to its fullest potential.  Isn’t that what you ultimately want your online marketing campaign to do?

Clearly, it’s time to reassess your online marketing efforts.  How is it working?  Do you have a plan?  How are you being found online?  Working with a PPC marketing agency will certainly add to your digital bench strength and should be a vital component to your advertising mix.

To learn more about effective online advertising campaigns contact Tom Casale or Bill Kamper at info@simplifiedsolutions.biz or call 312-886-7669.

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04.22.12

SEO: How to Make Your Website “Google-friendly”

Almost 75% of all search engine traffic comes from Google. It’s important that you play by their SEO rules to get your website ranked and indexed properly. Google looks for two important things to qualify a site: content and relevance.

We’d all be richer than Bill Gates if we could figure out how to make a website appear number one in Google, but there are several basic SEO rules that that give your website a fighting chance.

Searchable and Unique Page Titles

The page title is the first thing Google reads. Make sure each of your pages has a different title that begins with a keyword related to your business. For example, a website for a home staging consultant with a homepage title of “Susan’s Designs in Tampa” tells Google nothing about what the business does. A good title would read, “Real estate staging in Tampa with Susan’s Interior Designs.”

HINT: Put yourself in the mind of a customer that might be looking for you. What words would they type into Google to find the services you provide? Write down 5 or 10 of these search terms or phrases and use them throughout different titles and pages in your site. They are your KEYWORDS.

Keyword-Rich Headings

After the page title, the next bit of web page text Google typically reads is the heading of the first paragraph. Most inexperienced web writers would write something like “About Susan’s Designs” as the first paragraph or topic heading. The more Google Friendly text should read “Real estate staging in Tampa for more than 15 years.” This way Google is beginning to understand that this page must be all about real-estate staging in Tampa (after reading the page title and first paragraph).

Good Keywords in the Copy

Google reads your page looking for validation of the first two instances of your keywords (Page Title and Heading). Make sure you include the same keyword or key phrase a couple of more times in the page especially in the first paragraph. Try, “I have been doing real estate staging in Tampa since 1995.” Bingo… Now Google correctly assumes what this page is about and is more likely to index it properly.

Be sure to create a different page title on every page. The easiest way is to pull from your list of keywords and use a different one to start the title of each page. If you can’t control your page title, be sure to ask your Webmaster to do it for you.

Links

Equally important as titles and keywords are the relevant “inbound links” (other websites that link to yours). The more relevant inbound links that point to your site, the better your site will get indexed by Google. For example, you can create a separate blog that talks about trends in your industry and links to your website. Another good source of an inbound link can come from a listing in a directory or through membership in a professional association.

So that’s a basic overview on how to make your site Google-compliant. Keep in mind that Organic SEO takes some work, and more importantly, some time to work. If you want to pay your way to the top, you might think about Paid Search Advertising.


For a free SEO review of your website, contact Tom Casale or Bill Kamper at info@simplifiedsolutions.biz or call 312-886-7669.

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03.24.11

SMS Text Marketing Goes Mainstream

This year we’ll see continued explosive growth in sms marketing. Like email was to communication a decade ago, texting (personal and promotional) is quickly becoming the primary tool for fast business communication. Its impact is already undeniable:

  • In 2011 the volume of mobile text messages exceeded the number of phone calls made for the first time ever.
  • More than 1.8 trillion sms messages were sent in 2010. That’s nearly double the amount of texts sent in 2008.
  • 94% of text messages are opened in 9 minutes or less with a 15% average response rate.
  • 82% of people aged 18-49 use text messaging.
  • 33% of people change their emails annually; only 5% change their cell phone number each year.
  • More than a third of respondents in 2010 said they prefer text marketing over direct mail, radio and TV ads.

The world of mobile is finally being accepted into the mainstream and businesses are noticing. Coupons, alerts and infoblurbs are all received with a chirp on a cell phone instead of opening an email at your desk. As users get more accustomed to this stream the opportunities for business abound. Sure, email marketing must remain a staple of your marketing budget but sms marketing must earn a piece of the pie as well.

Getting started is easy. For as little as $.05 / message you can run advanced opt-in campaigns with tracking coupons that connect directly to websites for redemption, send videos and run contests. Not to mention the power of appointment reminders, voting and keyword branding. For less than that we like sms messaging simply for getting a basic info alert into somebody’s hand for something as simple as a kids baseball game cancellation or updates from your local school.

Think of SMS messaging when you need quick activation and response without graphic branding. On the other hand think of email marketing as the supportive and long-term branding vehicle. The tow together create a great 1-2 messaging punch for any business or organization.


To learn more about our very own SMS management system contact Tom Casale or Bill Kamper at info@simplifiedsolutions.biz or call 312-886-7669.

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